![]() Schroeder said Amazon’s overall capabilities, which have expanded through years of investment in technology along with broadcast rights, “got us comfortable to make the decision” to play on Black Friday. Unlike the Thursday night slate, Friday’s game will be accessible to non-Prime members, which could goose its numbers. ET at Met Life Stadium in East Rutherford, NJ. We’re going to embrace the day.” Shopping discounts will be offered via QR codes popping up throughout the broadcast, and an exclusive concert by Garth Brooks will follow the game, which starts at 3 p.m. ![]() Marine said the Black Friday opportunity “is a big deal for us.” … We’re putting everything behind this. Amazon’s DNA as a company suggested it could help the league create an event at the “intersection of commerce and the game.” In terms of blending shopping and sports, he added, “who better” than Amazon? (CBS, NBC and Fox retain rights to the three Thanksgiving Day games.)Īfter “looking across the calendar at where there may be areas to expand or add additional tentpoles and touchpoints, Black Friday was one that quickly hit our radar,” Schroeder recalled. Amazon reportedly paid $100 million for rights to shift from Thursday to the following day, which also happens to be a typical high point in traffic for the e-commerce giant’s main website. Hans Schroeder, EVP and COO of the NFL, said Year 2 of the league’s 11-year relationship with Prime Video “felt right” as a moment to look to deepen ties. … I expect it to grow year after year.” The company and league are approaching Friday as the start of “building a decade-plus-long franchise,” Marine said. It’s a new window.” Nevertheless, he continued, “We’re optimistic because people are home. In 2023 to date, through 10 telecasts, the weekly game is averaging 12.27 million total viewers, up a striking 26% from last season’s average at the same point in the season.Īsked about Amazon’s expectation for viewership, Marine said he “wouldn’t want to speculate. Regardless of how competitive Friday’s game winds up, however, Amazon comes in with considerable ratings mojo in the second year of Prime Video’s exclusive carriage of Thursday Night Football. RELATED: NFL Schedule 2023: Thanksgiving Tripleheader, Prime Video Black Friday Freebie, Primetime Games & More
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